The Clapham Common Tube station in London is currently covered in cats, and for the most part, it’s just as straightforward as it may seem. A project known as the Citizens Advertising Takeover Service (or CATS), took over 68 advertisements in the station as a way to bring cute imagery into the daily vision of passersby, while momentarily ceasing the onslaught of continuous advertising faced during daily commutes, and life. CATS secured the money to finance the project through a Kickstarter campaign six months ago, and in the end, raised £23,000.

Started by Glimpse, CATS is the first project by the collective that hopes to bring about social change via creative campaigns. Many of the cats Glimpse photographed for the 68 advertisements are stray cats from two rescue charities, Battersea Dogs & Cats Home, and Cats Protection. You can learn more about the two organizations on Glimpse’s website.